Tag: Design

Chinese Studies

The relations between China and Vietnam have always been turbulent despite the common socialist background. China is our major collaborative partner, while at the same time, our major…

100 Things Every Designer Needs to Know About People

The Author Susan Weinschenk has a Ph.D. in Psychology and her work involves applying research in brain science, and psychology to predict, understand and explain what motivates people…

Gestalt Theory

Gestalt is the German word for shape or form. In psychology, it means “an organized whole that is perceived as more than the sum of its parts”.

The Elements of User Experience

By breaking the job of crafting the user experience down into its component elements, we can better understand the task as a whole.

A Simple UX Lesson from Japanese Rice Bag

My family usually buy rice from supermarkets or from local stores in the neighbourhood. Then we take the rice out of the bag and put it into a…